{"id":115832,"date":"2023-05-05T20:42:27","date_gmt":"2023-05-05T20:42:27","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/resources\/library-webinars\/retail-media-strategies-for-the-data-driven-seller\/"},"modified":"2023-12-11T20:47:01","modified_gmt":"2023-12-11T20:47:01","slug":"retail-media-strategies-for-the-data-driven-seller","status":"publish","type":"resource","link":"https:\/\/old.rithum.com\/uk\/resources\/retail-media-strategies-for-the-data-driven-seller\/","title":{"rendered":"Retail Media Strategies for the Data-Driven Seller"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Things are getting a little crowded in the e-commerce landscape. Consumers have endless choices when it comes to how, where and when they shop. Instead of choosing one path, they\u2019re choosing nonlinear journeys across multiple channels and touchpoints to arrive at the products they seek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a whopping 83% of worldwide consumers now visit two or more websites on their buying journey before making a purchase. Even 75% of global consumers who shop marketplaces check multiple platforms for browsing, shopping or buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands and retailers, keeping tabs on this journey is harder than ever. If consumers are constantly jetting from one website, search engine or marketplace to another, how can you possibly catch their attention \u2014 especially when you\u2019re surrounded by mounting competition?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is through retail media, the rising star among advertising channels. Retail media provides a more targeted and effective way to reach consumers where they already shop. And we\u2019ve only seen the beginning of its impact. Whether you\u2019re working with a retail media agency, or you\u2019re setting and executing strategies on your own, understanding the essentials behind this advertising phenomenon will equip you for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this eBook, we explore the retail media opportunity for e-commerce sellers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why retail media is taking the industry by storm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What elements are critical for optimal retail media performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to increase your retail media efficiency and return on ad spend (ROAS)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Things are getting a little crowded in the e-commerce landscape. Consumers have endless choices when it comes to how, where and when they shop. Instead of choosing one path, they\u2019re choosing nonlinear journeys across multiple channels and touchpoints to arrive at the products they seek. In fact, a whopping 83% of worldwide consumers now visit [&hellip;]<\/p>\n","protected":false},"featured_media":115735,"template":"","tags":[],"asset-type":[5385],"audience":[13408],"topic":[8378,6680,15225,8606,6681],"class_list":["post-115832","resource","type-resource","status-publish","has-post-thumbnail","hentry","asset-type-ebook-uk","audience-brands-suppliers-uk","topic-amazon-advertising-uk","topic-brands-uk","topic-brands-uk-2","topic-channels-uk","topic-digital-marketing-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Media Strategy - Best Practices Guide - Rithum<\/title>\n<meta name=\"description\" content=\"Complete retail media guide with best practices you can use today. Learn proven retail media strategies to reach consumers, grow sales and boost ROAS.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Strategies for the Data-Driven Seller\" \/>\n<meta property=\"og:description\" content=\"Complete retail media guide with best practices you can use today. Learn proven retail media strategies to reach consumers, grow sales and boost ROAS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/resources\/retail-media-strategies-for-the-data-driven-seller\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T20:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/04\/NA-Retail-Media-Strategies-Data-Driven-Seller-EB-Graphics-380x380-Q22023_380x380.png\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-strategies-for-the-data-driven-seller\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-strategies-for-the-data-driven-seller\\\/\",\"name\":\"Retail Media Strategy - Best Practices Guide - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-strategies-for-the-data-driven-seller\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-strategies-for-the-data-driven-seller\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/NA-Retail-Media-Strategies-Data-Driven-Seller-EB-Graphics-380x380-Q22023_380x380.png\",\"datePublished\":\"2023-05-05T20:42:27+00:00\",\"dateModified\":\"2023-12-11T20:47:01+00:00\",\"description\":\"Complete retail media guide with best practices you can use today. 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