{"id":143857,"date":"2024-08-27T18:23:08","date_gmt":"2024-08-27T18:23:08","guid":{"rendered":"https:\/\/www.rithum.com\/?post_type=resource&#038;p=143857"},"modified":"2024-08-27T18:31:44","modified_gmt":"2024-08-27T18:31:44","slug":"retail-media-white-paper","status":"publish","type":"resource","link":"https:\/\/old.rithum.com\/uk\/resources\/retail-media-white-paper\/","title":{"rendered":"Retail Media White Paper"},"content":{"rendered":"<p><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW114983680 BCX0\">Rithum\u2019s<\/span> <span class=\"NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW114983680 BCX0\">white paper <\/span><span class=\"NormalTextRun CommentHighlightPipeRestV2 SCXW114983680 BCX0\">shares<\/span><span class=\"NormalTextRun SCXW114983680 BCX0\"> h<\/span><span class=\"NormalTextRun SCXW114983680 BCX0\">ow brands and retailers can <\/span><span class=\"NormalTextRun SCXW114983680 BCX0\">take advantage of the<\/span><span class=\"NormalTextRun SCXW114983680 BCX0\"> retail media boom. Here are <a href=\"https:\/\/www.rithum.com\/uk\/blog\/new-white-paper-retail-media\/\" target=\"_blank\" rel=\"noopener\">three <\/a><\/span>key takeaways from Rithum\u2019s retail media white paper:<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Embrace the third-party (3P) commerce business model\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Overcome retail media advertising challenges<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Explore diverse retail media channels\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p>Download the white paper <a href=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2024\/08\/RetailMedia_whitepaper_F_MB.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Read the <a href=\"https:\/\/www.rithum.com\/uk\/blog\/new-white-paper-retail-media\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> detailing key takeaways from the white paper <a href=\"https:\/\/www.rithum.com\/uk\/blog\/new-white-paper-retail-media\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rithum\u2019s white paper shares how brands and retailers can take advantage of the retail media boom. Here are three key takeaways from Rithum\u2019s retail media white paper: Embrace the third-party (3P) commerce business model\u00a0 Overcome retail media advertising challenges\u00a0 Explore diverse retail media channels\u00a0 Download the white paper here. Read the blog detailing key takeaways [&hellip;]<\/p>\n","protected":false},"featured_media":143848,"template":"","tags":[],"asset-type":[5384],"audience":[13408,13411],"topic":[15416],"class_list":["post-143857","resource","type-resource","status-publish","has-post-thumbnail","hentry","asset-type-white-paper-uk","audience-brands-suppliers-uk","audience-retailers-uk","topic-retail-media-advertising-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Media White Paper - Rithum<\/title>\n<meta name=\"description\" content=\"Rithum\u2019s white paper shares how brands and retailers can take advantage of the retail media boom.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media White Paper\" \/>\n<meta property=\"og:description\" content=\"Rithum\u2019s white paper shares how brands and retailers can take advantage of the retail media boom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/resources\/retail-media-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27T18:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/08\/CC_RetailMedia_WhitePaper_MB-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2545\" \/>\n\t<meta property=\"og:image:height\" content=\"1705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-white-paper\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/resources\\\/retail-media-white-paper\\\/\",\"name\":\"Retail Media White Paper - 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