{"id":109421,"date":"2022-05-16T18:05:46","date_gmt":"2022-05-16T18:05:46","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/success-stories\/channeladvisor-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year\/"},"modified":"2023-12-09T15:47:49","modified_gmt":"2023-12-09T15:47:49","slug":"rithum-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year","status":"publish","type":"success_story","link":"https:\/\/old.rithum.com\/uk\/why-rithum\/customers\/rithum-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year\/","title":{"rendered":"Rithum Helps Kazar Gain 100,000+ New Customers on Zalando Over the Course of One Year"},"content":{"rendered":"

The Situation<\/h2>\n

In early 2020, Kazar made a significant change to its global expansion strategy, the company reports. Arkadiusz Brzostowski, Corporate Sales Director at Kazar, explains, \u201cIn previous years expansion meant opening more and more retail outlets, mostly in city malls. Today our focus has shifted to growing our business online through our own web store and international marketplaces.\u201d\u00a0<\/span><\/p>\n

Brzostowski says Kazar had big plans for international expansion right from the beginning. \u201cWe were clear that eventually we wanted to be present on up to 100 marketplaces. Our team is a group of qualified experts, but without any dynamic entry to international markets and external support, our staff would not be able to build all these integrations themselves,\u201d he said.<\/span><\/p>\n

Brzostowski adds that it would have required a lot of manpower and time, but also specialised know-how.\u00a0<\/span><\/p>\n

\u201cWe believe we are the best label in Poland and are aiming to become a true global brand. Therefore, we only want to work with the best marketplaces and partners,\u201d he said.<\/span><\/p>\n

The Solution<\/h2>\n

Radomir Kiepas, B2B Development Partner and Project Leader for Marketplaces at Kazar, told Rithum that his team was\u00a0 looking for a suitable business partner. \u201cRight from the beginning, we knew that we needed more than short-term support. We required a long-term partner to help us put our aggressive European growth plans into action,\u201d said Kiepas.\u00a0<\/span><\/p>\n

In December of 2020, Kazar says it determined that <\/span>Rithum Managed Services for Marketplaces<\/span><\/a> was the best solution to help support the brand\u2019s growth plans \u2013 both with strategic guidance as well as daily operation of its marketplace activities.\u00a0\u00a0<\/span><\/p>\n

Within five months, the fashion brand confirms it was selling on Zalando in 19 countries. This was tackled in three phases, as Kiepas points out. \u201cWe started with 10 countries, then added another three and recently expanded into six more markets, including the Baltics, Slovenia, Slovakia and Croatia.\u201d\u00a0<\/span><\/p>\n

In addition, during these extremely busy months, Kiepas says the Rithum Managed Services Team started supporting Kazar with automating product feeds for Amazon in five key markets \u2014 France, Germany, Italy, Poland and Spain.\u00a0<\/span><\/p>\n

Today, Kazar reports that it has centralised all of its marketplace integrations on the Rithum Platform. According to Kazar, Rithum\u2019s robust data transformation engine \u2013 with its wide variety of automation and reporting capabilities combined with the managed services expertise \u2013 helps efficiently manage Kazar\u2019s data feeds, listings and orders in addition to automating critical tasks and optimising performance. The fashion brand reports that it is now able to operate more strategically, expand to new channels with ease, and stave off competition. <\/span><\/p>\n

The Results<\/h2>\n

After only a few months into building a presence on multiple marketplaces, Kazar reports that it\u2019s already seeing growth. Brzostowski states, \u201cWe knew that going just for a handful of countries would not take us to our goal. Only a wide approach would bring us the results we wanted. And we were correct: With the help of Rithum we increased the number of new customers via Zalando by an astounding 100,000 in the last 12 months. And next year, we hope to yield three times as much.\u201d<\/span><\/p>\n

Kazar\u2019s representatives state that they especially value the comprehensive expertise of their Rithum account managers, as well as their proactiveness and their structured approach.\u00a0<\/span><\/p>\n

\u201dRithum\u2019s experience in marketplaces has enabled us to generate the international reach we were looking for. Their team of e-commerce experts knows what it takes to establish a real ecosystem for growth,\u201d Brzostowski continues.<\/span><\/p>\n

Kiepas adds, \u201cTo us, Rithum is not just an external company supporting us; we have a real partnership, we are a real team. From the ongoing advice of the account managers to the technical scope of the solutions, we\u2019ve seen great value from our engagement.\u201d\u00a0<\/span><\/p>\n

According to Kiepas, \u201cRithum Marketplaces not only provides the functionality we need today, but also caters to what we have in mind for the next few years, including repricing capabilities and drop shipping.\u201d<\/span><\/p>\n

According to Kazar, its ambitious growth plans reach beyond Europe. Eventually, Brzostowski said, American and Asian markets will be part of the strategy, as he is aiming to make Kazar a global brand by 2027. \u201cWe have everything in place: the products, the customers and the partners \u2014 now all we need is a fast go-to-market to deliver on the plan.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Situation In early 2020, Kazar made a significant change to its global expansion strategy, the company reports. Arkadiusz Brzostowski, Corporate Sales Director at Kazar, explains, \u201cIn previous years expansion meant opening more and more retail outlets, mostly in city malls. Today our focus has shifted to growing our business online through our own web […]<\/p>\n","protected":false},"featured_media":0,"template":"","asset-type":[13585],"business_need":[6675,6676],"solution":[6656],"vertical":[6659],"class_list":["post-109421","success_story","type-success_story","status-publish","hentry","asset-type-case-study-uk","business_need-expand-to-new-channels-uk","business_need-manage-product-listings-across-channels-uk","solution-marketplaces","vertical-clothing-and-accessories-uk"],"acf":[],"yoast_head":"\nRithum Helps Kazar Gain 100,000+ New Customers on Zalando Over the Course of One Year Success Story - Rithum<\/title>\n<meta name=\"description\" content=\"Kazar is a premium fashion brand who worked with Rithum Managed Services for marketplace to expand to Zalando.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rithum Helps Kazar Gain 100,000+ New Customers on Zalando Over the Course of One Year\" \/>\n<meta property=\"og:description\" content=\"Kazar is a premium fashion brand who worked with Rithum Managed Services for marketplace to expand to Zalando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/why-rithum\/customers\/rithum-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-09T15:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-thumnail-black.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/why-rithum\\\/customers\\\/rithum-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/why-rithum\\\/customers\\\/rithum-helps-kazar-gain-100000-new-customers-on-zalando-over-the-course-of-one-year\\\/\",\"name\":\"Rithum Helps Kazar Gain 100,000+ New Customers on Zalando Over the Course of One Year Success Story - 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