{"id":142837,"date":"2024-05-03T20:07:57","date_gmt":"2024-05-03T20:07:57","guid":{"rendered":"https:\/\/www.rithum.com\/?post_type=success_story&#038;p=142837"},"modified":"2024-05-09T14:54:53","modified_gmt":"2024-05-09T14:54:53","slug":"draper-tools","status":"publish","type":"success_story","link":"https:\/\/old.rithum.com\/uk\/why-rithum\/customers\/draper-tools\/","title":{"rendered":"Draper Tools"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">By the numbers:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">77% increase in YOY revenue<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">50% reduction in Advertising Cost of Sales (ACOS)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">470% YOY growth in orders<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Initial Challenge:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">British tool wholesaler Draper Tools has been in business since 1919. <\/span><span data-contrast=\"none\">As a family-owned business with over 100 years of experience, Draper Tools has developed a reputation as a trusted and enduring entity in the industry. They prioritize maintaining strong relationships with customers, leveraging their longevity to establish trust and reliability.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Recognizing the evolving landscape of retail, Draper Tools decided to expand their reach through online sales channels as an omnichannel wholesaler in 2021. While the additional sales volume was promising, the cost of acquiring customers quickly exceeded a comfortable level. Internally, Draper teams faced capacity constraints and lacked familiarity with the complexities of digital marketing. In early 2022, they decided to reach out to the experts at Rithum to help manage their digital marketing and retail media. The decision quickly paid off. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The Result:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Within six months of partnering with Rithum, Draper Tools witnessed a remarkable transformation in their online business. Advertising Cost of Sales (ACOS) dropped dramatically, while revenue and profitability jumped. How? Rithum\u2019s Managed Advertising services team quickly reigned in advertising costs while still delivering improved performance. In the first half of 2023, ad costs were down 50% while revenue generated from advertising soared by 77%. Order growth has also exploded, which Draper Head of National Accounts Samantha Brindle says is a testament to the value of the combined team.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWith Rithum, we are collaborating as one team and focusing on the same things, an approach that has positively affected our growth trajectory.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Customer Insights and Recommendations:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Brindle emphasized the collaborative and transparent nature of Draper Tools\u2019 relationship with Rithum. They underscored the importance of regular communication to discuss updates and ensure alignment with Draper Tools&#8217; evolving business objectives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Draper Tools Head of Marketing Sarah Hartland says the partnership with Rithum provides a safe environment for experimentation, allowing the teams to test and refine strategies collaboratively. When asked how she would advise businesses considering Rithum&#8217;s solutions, she said to \u201cto trust the process and foster a relationship built on mutual understanding and support.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While Draper Tools experienced rapid results, they also stress the importance of patience in certain aspects of digital marketing strategy implementation. Some initiatives require time to yield optimal outcomes, highlighting the necessity of a long-term perspective in driving sustained growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Conclusion:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">The case of Draper Tools exemplifies the transformative impact of strategic collaboration in the realm of digital marketing and retail media. By entrusting their advertising endeavors to Rithum, Draper Tools not only mitigated cost escalations but also achieved substantial revenue growth, positioning themselves for sustained success in an increasingly competitive market landscape.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWith Rithum, we are collaborating as one team and focusing on the same things, an approach that has positively affected our growth trajectory.\u201d\u00a0<\/p>\n","protected":false},"featured_media":142834,"template":"","asset-type":[13585],"business_need":[6674],"solution":[6651],"vertical":[6672],"class_list":["post-142837","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","asset-type-case-study-uk","business_need-amazon-advertising-uk","solution-digital-marketing-uk","vertical-tools-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - 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